Happy 25th Anniversary to... CH insurance & "Tee Time"
- Perry Noun

- Sep 25
- 4 min read
TWENTY-FIVE YEARS AGO...I walked into
the office of David Zinkhan, the owner of a Radio
Station (WZZZ) in Fulton NY. I told him I was
inquiring about doing a morning talk show on
his station. He asked me how much experience I
had. When I told him I didn’t have any, he started
laughing and asked me what made me think I
could do it. I informed him I had been listening
to talk radio for several years and the ones I liked
best were, Don Imus (Radio Hall of Fame), Rush
Limbaugh, Dr. Laura Schlessinger (psychologist)
and Tony Cornheiser (sports). I also told him I
believed I could do it by incorporating a few ideas
from each of their shows into a 2 hour morning
show. He seemed interested and said, “Give me
a proposal and I’ll get back to you”. I must admit
I was annoyed when I didn’t hear from him so I
decided to drive to the station. He was there and
when I saw him I said, “Let me try it for one week
at no charge and if you are not satisfied with my
performance, you can fire me. He started to laugh
but this time it was a good, friendly laugh. He said
"ok"! I asked him when I was going to start? He said
Monday morning.
When Monday arrived I was a nervous wreck.
To his credit, David was with me every morning. On
Friday, after David finished the news, something possessed me to say,
“David, come back in to wrap-up the show with
me”. He said, “Now, on the radio?” I said, “Yes”!
When David asked, “why”, I said, we were going to
evaluate the show on air instead of going to your
office”. He started laughing. The first words out of
my mouth were, “What do you think of the show”?
He said, “Oh no, it’s not what I think of the show,
it’s what do you think of the show”? I responded by
saying my guests were all knowledgeable, articulate
and informative but there is a problem...the host,
you should fire him”. This time he didn’t laugh.
It was more of a “roar”. I followed with, “I have
been listening to the tapes. He can’t speak proper
English. Every other word out of his mouth is...
ah, ah, ah...and he can’t put two sentences together
without sounding like a 2nd grader. Get rid of
him before he ruins your station”. His “roar” was
overwhelming this time but he managed to ask,
“Wait a minute, do you have any guests scheduled
for next week? I said “yes”. He said let’s give it
another week and see how it goes. We did the same
“Dog & Pony” routine for eight more weeks and
people started listening to the show because they
heard about the screwball Radio Host who wanted
to be fired and the owner of the station wanted him
to stay for another week. It is a wonderful memory
of something I never thought would happen.
TWENTY-FIVE YEARS AGO...Joe Convertino
Sr. also started his own insurance business in
Syracuse, NY after spending over 25 years expanding
the services of another company by prioritizing
customer satisfaction and building relationships
with clients and ensuring they got the best coverage
for their needs. His knowledge and experience in
the insurance business established the model for his
new company he called CH Insurance. A few years
later, his son Joe Jr., joined the firm and became
President. Together they continue the family
tradition of a deep dedication to their employees,
customers and community that is recognized
by their legions of faithful friends, and business
partners. You have probably seen both of them
in TV commercials, all over social media outlets
and doing radio spots promoting local charities
as well as educating the general public about
insurance issues to help them feel secure. Their
talented team of employees are well prepared to
meet the significant challenges in todays insurance
environment. The Convertino family believes their
are Four Cornerstones that are the foundation
of their business philosophy...Conversation...
Collaboration...Change...& Community. They put
their heart and soul into everything they do. And
when the Convertino’s say.....
CH INSURANCE IS...IN YOUR CORNER, EVERY
DAY, EVERY WAY...BELIEVE IT!...IT’S TRUE!
Angela Moonan introduced me to Joe Jr. about
18 months ago. Since that time, Ch Insurance has
been the “Title Sponsor” of my radio show...”Tee
Time With The Pronoun” on WSYR, 570, I Heart
Radio, Saturday mornings from 7-8AM. Joe Jr.
Co-hosts the show with me almost every week and
has been a great “fit” for the show because of his
love for the game of golf. Joe Sr. has also been a
guest on the show several times. I recently found
out that Joe Sr. and I both followed our dreams 25
years ago and today...CH INSURANCE and TEE
TIME WITH THE PRONOUN share a wonderful
relationship with each other and the game of golf.
YOU CAN’T MAKE THIS STUFF UP!

Perry Noun is the former executive director of the Northeastern NY PGA as well as a competitive amateur golfer and winner of the New York State Super Senior Amateur Championship. Perry Noun can be heard on “Tee Time With The Pro-noun” on... News Radio 570 WSYR and 106.9FM.





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